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There's an unmistakable thrill of an instant camera snapshot. Point. click. and seconds later – magic. As the album cover's creative director. Taylor Swift embodies the emotion of the Polaroid and nods to her birth year. signifying a symbolic rebirth of her artistry and image. Swift says this is her "favorite re-record." and it's no coincidence that this is the first time we see her smile on a cover.
The original 1989 was a deep dive into the pop music scene in 2014 and launched Taylor into the spotlight. Nine years later. Swift is reimagining these pop hits and fully embracing her genre-spanning music.